Meaningful outreach to Latino voters is essential
Immigration Enforcement Is Costing Families and Small Businesses
Hispanic working-class adults make up nearly 80% of the Latino electorate, yet outreach from political parties, campaigns and other organizations remains far too limited, according to the latest UnidosUS survey of working-class Latino adults released this month.
With the economy, immigration and the future of our families on the ballot this November, UnidosUS is partnering with organizations including LULAC Institute, Mi Familia en Acción and Latino Victory Foundation to remind Latinos of a simple truth: Your vote is your power.
Candidates seeking the support of Latino voters must engage meaningfully with our communities and present a clear vision for strengthening economic stability and opportunity.
At the same time, we are encouraging eligible Latinos to make a plan to vote and take advantage of early voting opportunities where available. Check your voter registration status, learn about your voting rights and find your polling location at Become a Voter.
Janet On the Move: Latino families speak out in Phoenix
As part of her On the Move video series, UnidosUS President and CEO Janet Murguía traveled to Phoenix last week to hear directly from Latino families, community leaders and small business owners about the issues shaping voter sentiment ahead of the November 3 elections. Conversations with Maricopa County Supervisor Steve Gallardo, Raquel Terán of Proyecto Progreso and UnidosUS Affiliates reflected the growing concerns about rising costs, housing affordability and economic opportunity.
The discussions reinforced what UnidosUS is hearing across the country: Latino voters are focused on issues that affect their families and communities, and they are ready to make their voices heard at the ballot box.
With early voting already underway in Arizona and many states nationwide, now is the time to make a plan to vote and participate in our democracy.
How the wealth gap explains Latino voter sentiment
This week, UnidosUS joined the UCLA Latino Policy and Politics Institute for a timely conversation exploring the persistent wealth gap facing Latino communities, the historical and structural factors that have contributed to economic inequality, and how those challenges are influencing voter priorities this election cycle.
As Latino voters increasingly cite economic stability as a top concern, understanding these underlying trends is essential to understanding what is motivating voters across the country.
Building pathways to homeownership is one of the most powerful ways to advance economic prosperity and strengthen communities.
Homewise, a New Mexico-based UnidosUS Affiliate, is expanding homeownership for families across the state. In 2026, Homewise helped 2,563 people pursue homeownership, supported 487 new homeowners and provided $10.2 million in down payment assistance, helping families build wealth and long-term financial stability through homeownership. This impact reflects the strength of the UnidosUS Affiliate Network and our shared commitment to creating more equitable pathways to economic mobility.
New UnidosUS Poll: Working-Class Hispanics Are Working Harder Than Ever but Falling Behind — And Few Candidates Are Asking for Their Vote
WASHINGTON — A new survey released today by UnidosUS, the nation’s largest Latino civil rights and advocacy organization, finds that working-class Hispanics — 79% of the Latino electorate — are working harder than ever yet continue living under severe economic strain.
The UnidosUS Survey of the Hispanic Working Class polled 2,700 working-class Latinos nationally, with oversamples in Arizona, California, Florida and Texas. It includes 1,955 working-class registered voters, offering a timely look at their economic concerns four weeks before the midterm elections. The findings are examined in “Broken Ladder: Latino Working Families Fight for Economic Stability,” a brief being released with the poll.
Nearly 80% of Latino adults (38.5 million) are part of the American working class and make up 1 in 5 of all U.S. workers. They power essential industries including construction, agriculture, transportation, and manufacturing, and they are projected to account for 78% of net-new workers this decade. Yet while the nation’s economic prosperity is increasingly tied to these workers, Latino working families are living under severe economic strain. Nearly 7 in 10 (68%) working-class Latinos say that they are working harder than ever but falling further behind and that they feel the ladder of upward mobility is broken. Yet 55% still believe prosperity is achievable for their families — a sign that Latino workers have not given up on the American Dream, even as it grows harder to reach.
“Our new survey shows that the vast majority of working-class Hispanic families are working longer but struggling economically in unprecedented ways. Nearly half feel that they are worse off than just a year ago,” said Janet Murguía, president and CEO of UnidosUS. “Those polled are making unconscionable choices just to stay afloat. They’re eating less to save money, skipping doctors’ visits or not filling prescriptions for needed medicine. And exacerbating this economic crisis is a cruel, chaotic and excessive immigration campaign that is harming the economy.”
UnidosUS and our partners know what works: living wages, accessible childcare, relief on energy bills and immigration policies that protect instead of punish. What these families need now are leaders who will start to deliver on the American Dream that working families have earned.
Previously documented in large-scale UnidosUS polls of Hispanic registered voters, the survey shows a consistent pattern of a broad and persistent economic squeeze that underscores the urgency for solutions.
The Cost of Living Is the Story, and Families Are Losing Ground
For working-class Latino families, the cost-of-living crisis is not a headline. It is a daily calculation at the grocery store, the gas pump and the pharmacy counter. Only 12% say they live comfortably 61% say they just meet their expenses or struggle to.
• Eighty-three percent (83%) rank the cost of living among their top three economic worries, followed by jobs and wages (55%) and healthcare (52%).
• Forty percent (40%) say they are worse off than a year ago, nearly three times as many as those who say they are better off (14%). Of those losing ground, 76% point to rising prices for everyday goods and services.
• Seventy-eight percent (78%) have taken extra steps just to stay afloat: 43% have bought less food or switched to cheaper groceries, 38% have dipped into savings, and nearly 1 in 5 (18%) have taken on another job or extra hours.
• More than half (53%) have given up some form of healthcare because of the cost, from skipping doctor visits to leaving prescriptions unfilled or substituting cheaper over-the-counter medicine.
Immigration Enforcement Is Costing Families and Small Businesses
The tragic impact of out-of-control immigration actions is also rippling through household budgets and Main Street businesses.
• Sixty percent (60%) of Latino small business owners say it hurt their business, most often through fewer customers and lower sales, employees missing work, or difficulty finding workers.
• Forty-four percent (44%) say concerns about immigration enforcement hurt their household financially in the past year, through higher expenses, lost income, or family members afraid to go to work or seek healthcare.
A Pivotal Bloc That Campaigns Are Missing
With the midterms four weeks away, Hispanic working-class voters could decide close races, but campaigns are leaving them on the sidelines.
• Fifty-five percent (55%) say no party, campaign or organization has asked them to register or vote. The gap holds even in battleground states, from 57% in Florida to 60% in Texas. Only 23% say they have been contacted by Democrats, and only 15% by Republicans.
• 45% say they are 100% certain to vote, and another 16% is almost certain — leaving a large share of this electorate still to be won over.
• 41% of Independent Hispanic working-class voters think neither party is advancing the interests and needs of working people.
A Stable Home Is Slipping Out of Reach
A safe, stable home is the foundation of economic security, but housing costs are also making this the heaviest burden for many Latino working families.
• Fifty-three percent (53%) overall, and 66% of renters, spend 30% or more of their income on housing — the threshold at which households are considered cost-burdened.
• Sixty percent (60%) of renters worry about paying next month’s rent, and 41% of homeowners worry about making their next mortgage payment.
• Among the 41% wanting to buy a home, 64% are held back by high prices and 51% by a lack of savings for a down payment.
Latino Working Families Know What Would Help
Latino working families have not abandoned their aspirations. They want hard work to be enough again, and they strongly back concrete solutions to make it so. Every policy tested drew at least 75% support, and together they are the foundation of the UnidosUS Economic Prosperity Agenda — a framework grounded in what Latino families and working communities across the country actually want and need to thrive, and in what the nation needs to achieve shared economic prosperity.
• Family security: Eighty-six percent (86%) support a national paid family and medical leave program, so workers don’t have to choose between a paycheck and caring for a new baby or a sick loved one. Eighty-four percent (84%) support financial help to lower health insurance premiums under the Affordable Care Act, and 80% support universal, low-cost childcare and early education.
• Labor, workforce and entrepreneurship: Eighty-two percent (82%) support a federal retirement savings program with a government match for workers whose jobs don’t offer one. Strong majorities also back expanding apprenticeships (78%) and raising the federal minimum wage (77%).
• Housing: Eighty-one percent (81%) support up to $20,000 in down payment assistance for prospective homebuyers, and lower home prices with more starter homes is the top thing respondents say would help them buy.
About UnidosUS
UnidosUS is a nonprofit, nonpartisan org0anization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all. UnidosUS partners with an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, LinkedIn, X and Threads. Source: UnidosUS
With the economy, immigration and the future of our families on the ballot this November, UnidosUS is partnering with organizations including LULAC Institute, Mi Familia en Acción and Latino Victory Foundation to remind Latinos of a simple truth: Your vote is your power.
Candidates seeking the support of Latino voters must engage meaningfully with our communities and present a clear vision for strengthening economic stability and opportunity.
At the same time, we are encouraging eligible Latinos to make a plan to vote and take advantage of early voting opportunities where available. Check your voter registration status, learn about your voting rights and find your polling location at Become a Voter.
Janet On the Move: Latino families speak out in Phoenix
As part of her On the Move video series, UnidosUS President and CEO Janet Murguía traveled to Phoenix last week to hear directly from Latino families, community leaders and small business owners about the issues shaping voter sentiment ahead of the November 3 elections. Conversations with Maricopa County Supervisor Steve Gallardo, Raquel Terán of Proyecto Progreso and UnidosUS Affiliates reflected the growing concerns about rising costs, housing affordability and economic opportunity.
The discussions reinforced what UnidosUS is hearing across the country: Latino voters are focused on issues that affect their families and communities, and they are ready to make their voices heard at the ballot box.
With early voting already underway in Arizona and many states nationwide, now is the time to make a plan to vote and participate in our democracy.
How the wealth gap explains Latino voter sentiment
This week, UnidosUS joined the UCLA Latino Policy and Politics Institute for a timely conversation exploring the persistent wealth gap facing Latino communities, the historical and structural factors that have contributed to economic inequality, and how those challenges are influencing voter priorities this election cycle.
As Latino voters increasingly cite economic stability as a top concern, understanding these underlying trends is essential to understanding what is motivating voters across the country.
Building pathways to homeownership is one of the most powerful ways to advance economic prosperity and strengthen communities.
Homewise, a New Mexico-based UnidosUS Affiliate, is expanding homeownership for families across the state. In 2026, Homewise helped 2,563 people pursue homeownership, supported 487 new homeowners and provided $10.2 million in down payment assistance, helping families build wealth and long-term financial stability through homeownership. This impact reflects the strength of the UnidosUS Affiliate Network and our shared commitment to creating more equitable pathways to economic mobility.
New UnidosUS Poll: Working-Class Hispanics Are Working Harder Than Ever but Falling Behind — And Few Candidates Are Asking for Their Vote
WASHINGTON — A new survey released today by UnidosUS, the nation’s largest Latino civil rights and advocacy organization, finds that working-class Hispanics — 79% of the Latino electorate — are working harder than ever yet continue living under severe economic strain.
The UnidosUS Survey of the Hispanic Working Class polled 2,700 working-class Latinos nationally, with oversamples in Arizona, California, Florida and Texas. It includes 1,955 working-class registered voters, offering a timely look at their economic concerns four weeks before the midterm elections. The findings are examined in “Broken Ladder: Latino Working Families Fight for Economic Stability,” a brief being released with the poll.
Nearly 80% of Latino adults (38.5 million) are part of the American working class and make up 1 in 5 of all U.S. workers. They power essential industries including construction, agriculture, transportation, and manufacturing, and they are projected to account for 78% of net-new workers this decade. Yet while the nation’s economic prosperity is increasingly tied to these workers, Latino working families are living under severe economic strain. Nearly 7 in 10 (68%) working-class Latinos say that they are working harder than ever but falling further behind and that they feel the ladder of upward mobility is broken. Yet 55% still believe prosperity is achievable for their families — a sign that Latino workers have not given up on the American Dream, even as it grows harder to reach.
“Our new survey shows that the vast majority of working-class Hispanic families are working longer but struggling economically in unprecedented ways. Nearly half feel that they are worse off than just a year ago,” said Janet Murguía, president and CEO of UnidosUS. “Those polled are making unconscionable choices just to stay afloat. They’re eating less to save money, skipping doctors’ visits or not filling prescriptions for needed medicine. And exacerbating this economic crisis is a cruel, chaotic and excessive immigration campaign that is harming the economy.”
UnidosUS and our partners know what works: living wages, accessible childcare, relief on energy bills and immigration policies that protect instead of punish. What these families need now are leaders who will start to deliver on the American Dream that working families have earned.
Previously documented in large-scale UnidosUS polls of Hispanic registered voters, the survey shows a consistent pattern of a broad and persistent economic squeeze that underscores the urgency for solutions.
The Cost of Living Is the Story, and Families Are Losing Ground
For working-class Latino families, the cost-of-living crisis is not a headline. It is a daily calculation at the grocery store, the gas pump and the pharmacy counter. Only 12% say they live comfortably 61% say they just meet their expenses or struggle to.
• Eighty-three percent (83%) rank the cost of living among their top three economic worries, followed by jobs and wages (55%) and healthcare (52%).
• Forty percent (40%) say they are worse off than a year ago, nearly three times as many as those who say they are better off (14%). Of those losing ground, 76% point to rising prices for everyday goods and services.
• Seventy-eight percent (78%) have taken extra steps just to stay afloat: 43% have bought less food or switched to cheaper groceries, 38% have dipped into savings, and nearly 1 in 5 (18%) have taken on another job or extra hours.
• More than half (53%) have given up some form of healthcare because of the cost, from skipping doctor visits to leaving prescriptions unfilled or substituting cheaper over-the-counter medicine.
Immigration Enforcement Is Costing Families and Small Businesses
The tragic impact of out-of-control immigration actions is also rippling through household budgets and Main Street businesses.
• Sixty percent (60%) of Latino small business owners say it hurt their business, most often through fewer customers and lower sales, employees missing work, or difficulty finding workers.
• Forty-four percent (44%) say concerns about immigration enforcement hurt their household financially in the past year, through higher expenses, lost income, or family members afraid to go to work or seek healthcare.
A Pivotal Bloc That Campaigns Are Missing
With the midterms four weeks away, Hispanic working-class voters could decide close races, but campaigns are leaving them on the sidelines.
• Fifty-five percent (55%) say no party, campaign or organization has asked them to register or vote. The gap holds even in battleground states, from 57% in Florida to 60% in Texas. Only 23% say they have been contacted by Democrats, and only 15% by Republicans.
• 45% say they are 100% certain to vote, and another 16% is almost certain — leaving a large share of this electorate still to be won over.
• 41% of Independent Hispanic working-class voters think neither party is advancing the interests and needs of working people.
A Stable Home Is Slipping Out of Reach
A safe, stable home is the foundation of economic security, but housing costs are also making this the heaviest burden for many Latino working families.
• Fifty-three percent (53%) overall, and 66% of renters, spend 30% or more of their income on housing — the threshold at which households are considered cost-burdened.
• Sixty percent (60%) of renters worry about paying next month’s rent, and 41% of homeowners worry about making their next mortgage payment.
• Among the 41% wanting to buy a home, 64% are held back by high prices and 51% by a lack of savings for a down payment.
Latino Working Families Know What Would Help
Latino working families have not abandoned their aspirations. They want hard work to be enough again, and they strongly back concrete solutions to make it so. Every policy tested drew at least 75% support, and together they are the foundation of the UnidosUS Economic Prosperity Agenda — a framework grounded in what Latino families and working communities across the country actually want and need to thrive, and in what the nation needs to achieve shared economic prosperity.
• Family security: Eighty-six percent (86%) support a national paid family and medical leave program, so workers don’t have to choose between a paycheck and caring for a new baby or a sick loved one. Eighty-four percent (84%) support financial help to lower health insurance premiums under the Affordable Care Act, and 80% support universal, low-cost childcare and early education.
• Labor, workforce and entrepreneurship: Eighty-two percent (82%) support a federal retirement savings program with a government match for workers whose jobs don’t offer one. Strong majorities also back expanding apprenticeships (78%) and raising the federal minimum wage (77%).
• Housing: Eighty-one percent (81%) support up to $20,000 in down payment assistance for prospective homebuyers, and lower home prices with more starter homes is the top thing respondents say would help them buy.
About UnidosUS
UnidosUS is a nonprofit, nonpartisan org0anization that serves as the nation’s largest Hispanic civil rights and advocacy organization. Since 1968, we have built a stronger America by creating opportunities for Latinos and breaking down barriers to expand economic and social progress for all. UnidosUS partners with an Affiliate Network of nearly 300 community-based organizations across the United States and Puerto Rico. For more information on UnidosUS, visit www.unidosus.org or follow us on Facebook, Instagram, LinkedIn, X and Threads. Source: UnidosUS